Comments on: How to sell to architects – Part 1 – Introduction http://www.polantis.com/blog/2009/09/28/how-to-sell-to-architects-part-1-introduction/ A blog about architects, CAD, and manufacturing for architects Thu, 06 May 2010 08:02:16 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Itai Cellier http://www.polantis.com/blog/2009/09/28/how-to-sell-to-architects-part-1-introduction/comment-page-1/#comment-96 Itai Cellier Thu, 06 May 2010 08:02:16 +0000 http://www.polantis.com/blog/?p=45#comment-96 Hi Kristell, Most architects (as many others) are not too fond of unsolicited emails from manufacturers, you might get the opposite desired impact (getting blacklisted and ignored) so careful with that. To my knowledge, the only thing that could really "catch" an architect and make him discover your designs will be a link for downloading a small collection of your products in his favorite CAD format. If you entitle an email "Download Furno's latest collection in 3D" you are sure to have a VERY high CTR and by actually letting architects (with a simple link) download your products your design become a part of their software... Pictures and html templates are, in most cases blocked by the recipient's email program / provider, a short, plain text with a single clear link will do the job. Hi Kristell,

Most architects (as many others) are not too fond of unsolicited emails from manufacturers, you might get the opposite desired impact (getting blacklisted and ignored) so careful with that. To my knowledge, the only thing that could really “catch” an architect and make him discover your designs will be a link for downloading a small collection of your products in his favorite CAD format. If you entitle an email “Download Furno’s latest collection in 3D” you are sure to have a VERY high CTR and by actually letting architects (with a simple link) download your products your design become a part of their software…

Pictures and html templates are, in most cases blocked by the recipient’s email program / provider, a short, plain text with a single clear link will do the job.

]]> By: kristelle vorster http://www.polantis.com/blog/2009/09/28/how-to-sell-to-architects-part-1-introduction/comment-page-1/#comment-95 kristelle vorster Thu, 06 May 2010 07:35:31 +0000 http://www.polantis.com/blog/?p=45#comment-95 i just started a year ago in the interior decorating business, i have experience in sales for over 18years. (in total different industry) What would be the most effective way to go about in email to recruite new business for myself, in my kind of industry i want to send effective,"catchy" emails to get people to come and vist...(i have a passion for interiors,architecture....this alone kept bread on the table for the past year..) Kristelle from South Africa i just started a year ago in the interior decorating business, i have experience in sales for over 18years. (in total different industry) What would be the most effective way to go about in email to recruite new business for myself, in my kind of industry i want to send effective,”catchy” emails to get people to come and vist…(i have a passion for interiors,architecture….this alone kept bread on the table for the past year..)
Kristelle from South Africa

]]> By: How to sell to architects – Part 2 – Architect’s workflow http://www.polantis.com/blog/2009/09/28/how-to-sell-to-architects-part-1-introduction/comment-page-1/#comment-31 How to sell to architects – Part 2 – Architect’s workflow Wed, 27 Jan 2010 14:22:51 +0000 http://www.polantis.com/blog/?p=45#comment-31 [...] How to sell to architects – Part 1 – Introduction Oct 06 [...] [...] How to sell to architects – Part 1 – Introduction Oct 06 [...]

]]> By: Bill http://www.polantis.com/blog/2009/09/28/how-to-sell-to-architects-part-1-introduction/comment-page-1/#comment-9 Bill Tue, 29 Sep 2009 03:17:34 +0000 http://www.polantis.com/blog/?p=45#comment-9 Itai, I'm sure you may get an constructive opinion or two on the is one. But, got to give credit where credit is due for hitting on some of the key points as it relates to supplying the architectural design community of the world. As a manufacturer of architectural molding and millwork, we spend the majority of our day communicating with architects, interior designers and specifiers. Email, telephone, box lunch presentations and even <a title="Architects who Twitter" href="http://www.stumbleupon.com/s/#1gkY3N/www.goodmillwork.com/my_weblog/2009/09/good-millwork-architects-who-twitter.html/" rel="nofollow">Twitter</a> has become a mainstay in our communications repertoire...so we always welcome those that have both insight into the creative mind with an understanding of how to serve. We look forward to Part 2 of the series and will be discussing this tomorrow during our weekly sales meeting (printing out handouts now!). Best. Itai,

I’m sure you may get an constructive opinion or two on the is one. But, got to give credit where credit is due for hitting on some of the key points as it relates to supplying the architectural design community of the world.

As a manufacturer of architectural molding and millwork, we spend the majority of our day communicating with architects, interior designers and specifiers. Email, telephone, box lunch presentations and even Twitter has become a mainstay in our communications repertoire…so we always welcome those that have both insight into the creative mind with an understanding of how to serve.

We look forward to Part 2 of the series and will be discussing this tomorrow during our weekly sales meeting (printing out handouts now!).

Best.

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